Is Earth Hour just a pointless publicity stunt?
This past weekend it was Earth Hour, a global climate change event in which millions of people from around the world participate in by turning off their lights. For one hour. According to the campaigners of Earth Hour this will “make a statement about the urgent need for action on climate change”. But isn’t Earth Hour just a huge and pointless greenwash stunt to make us feel good about our self?
George Marshall, founder of the Climate Outreach Information Network and the author of Carbon Detox and the blog climatedenial.org, argues that Earth Hour is “misguided” and “counterproductive” saying it makes more harm than good.
“Repeatedly in focus groups, people adopt a defensive stance against people who – they feel – are using the issue to take away material benefits. Asking people to sit in the dark plays very well to a widely held prejudice that “the greens” want us all to go back to living in caves.
[...]The metaphors of darkness are overwhelmingly negative: danger, decay, and death. We see the dark ages as a time of brutality. Poets such as Dylan Thomas call on us to “rage against the dying of the light”. Sir Edward Grey on the eve of the first world war said “the lamps are going out all over Europe”. Really the cultural resonance could hardly be worse.”
