In my last post about giving green gifts, I suggested homemade bodycare products as a great gift. As an update to that, here are some recipes and suggestions to help get you started!

The wonderful thing about making your own products is that you know exactly what goes into them. Unlike typical commercially produced cosmetics that boast a list of ingredients a mile long (if they even list their ingredients), you can be 100% sure that your homemade products are natural, non-toxic and safe. Plus, they can work just as well as mainstream products. You can also opt for organic and local ingredients whenever possible, making them even more environmentally-friendly.

I’ve kept these recipes very open so you can experiment, use your favourite scents, and discover your preferences. Another great thing about homemade products is that you can modify them to suit your own needs—some people like a thick body butter, while others like a light lotion. Using the same ingredients in varying amounts, you can make either kind.

Likewise, you can use essential oils to create your favourite scents to create a product perfect for you! Not sure where to start? For something feminine try rose, vanilla or jasmine. Lavender and chamomile are wildly known to be relaxing, while mandarin orange, grapefruit and peppermint are very energizing. Feeling adventurous? Try patchouli, bergamot or cinnamon.

Easy Products

Lip Balm

1. Lip balm is much easier to make than you’d think. Start with a harder base, such as beeswax. (You can find beeswax in pre-cut pellets or a block that you can grate yourself.) You’ll also need softer oils, like a combination of sweet almond oil and coconut oil. I prefer a harder lip balm, so I use two parts beeswax with one part softer oils. You can experiment to get the consistency you like.
2. Combine the beeswax and oils in a microwave-safe glass bowl. Add a couple drops of vitamin E oil. This helps moisturize lips and will act as a natural preservative.
3. Heat the combination in the microwave until the beeswax is fully melted. The mixture should be liquid.
4. Add a few drops of any essential oils you like, such as vanilla, peppermint or rose.
5. Pour into a container and wait until dry.

Bath Salts

1. This recipe is about as easy as they come! Just combine equal parts Epsom salts and sea salt in a large bowl, and add any essential oils you like for scent. My favourite is lavender, and I like to add dried lavender flowers as well.
2. Mix well and store in a glass jar away from any moisture.

Bath Bomb

1. Combine equal amounts baking soda and citric acid into a large bowl.
2. Add a small amount of cornstarch to the bowl and mix with a spoon. For instance, if you used ½ cup baking soda and ½ cup citric acid, you would add ¼ cup cornstarch.
3. Add just enough sweet almond oil (or any other light vegetable or nut oil) so the mixture will hold together.
4. Add a few drops of your favourite essential oils for scent. You can also add dried lavender flowers or rose petals. Mix everything together.
5. Put the mixture into moulds (such as silicone muffin trays) and let dry for a day. When they’re dry, they should easily pop out of the moulds. Be careful with the bath bombs—they’re delicate!

Deodorant Powder

1. Like the bath salts, this recipe is extremely simple. Just combine equal parts baking soda and cornstarch with any essential oils you like and store in a shallow glass container. The baking soda neutralizes odor and the cornstarch absorbs moisture.
2. To apply, use a makeup brush to dust a fine layer of the deodorant onto your underarms.

One-Ingredient Miracle Products

If you’re recipe-challenged or just plain lazy, these one-ingredient products are for you!

1. Cornstarch Oil-Be-Gone Face Powder: For those who get shiny, oily faces during the course of the day, dusting a little cornstarch on your face with a makeup brush really helps. It can be used on its own or in combination with your regular face powder.
2. Tea Tree Oil: Tea tree oil can be used to treat anything from lice to foot fungus, but my favourite use is to combat acne. Just apply a drop to a pimple at bedtime and it should clear up overnight.
3. Aloe Vera All-Purpose Gel: Aloe vera is a plant known for its soothing and healing properties on the skin. It’s great on cuts and scrapes, blisters, sunburns, rashes, and even razor burn after shaving your legs. You can buy aloe vera gel from a drugstore or health food store. Even better, go to a plant store or nursery, buy a small plant and put it in your bathroom. Just break off a leaf whenever you need to use some and apply the gel inside the leaf.
4. Vitamin E Oil: Vitamin E is great for reducing the appearance of scars and moisturizing your skin.
5. Tea Facial Toner: Tea is a mild astringent and is packed with antioxidants so it makes a great toner. Green tea is a great choice, and if you have oily skin, chamomile is even better. Just brew up an extra-strong batch and store in the fridge in a glass bottle. To apply, use a cotton ball or a clean cloth.
6. Clay Masks: Clay comes in different kinds (green, gray and white) for different skin types (oily, normal/combination and dry/sensitive). It can be purchased at any health food store. Combined with a little water, clay makes excellent facial masks.

Where to go shopping

Your local grocery store should have ingredients like cornstarch, Epsom salt, sea salt, tea, and baking soda. Check out the bulk section for less packaging. Also, be sure to read the labels and get only natural products. For instance, sea salt can come with many additives, such as anti-caking agents. You want your bodycare products to be as pure and natural as possible so avoid additives.

For more specialized ingredients like beeswax, essential oils and citric acid, check out a health food store, farmer’s market or vitamin retailer. If they don’t have something in stock, they may be able to order it for you.

Containers

One of the great things about making your own products is the amount of unnecessary packaging you can save. There are a few options for finding containers for your products:

1. Re-use glass containers you have now. Any face creams or lip balms in glass containers can be cleaned out and sterilized by boiling them for three minutes in a pot on the stove. If you’re doing this, be careful—the glass gets very hot so don’t touch it with your hands. Use regular safety techniques when you’re boiling the jars. Also, never boil the plastic or tin lids, only the pure glass.
2. Although some people do this, I don’t recommend reusing plastic containers because over time they can’t be cleaned properly and the plastic can break down. You want everything to be as sterile as possible. If you are going to re-use plastic, make sure it’s a number 2, 4 or 5 plastic. Number 1 plastic is only meant to be used once, and numbers 3, 6 and 7 have various health concerns.
3. If you don’t have any containers to re-use, check out drugstores, specialty cooking stores and even dollar stores to find some good containers. Always wash them first!

Is it too early to start thinking about Christmas? I think not. If you plan early and do a little research, green alternatives aren’t hard to find; there’s something eco-friendly out there for everyone on your list.

Top 10 Green Gifts

1. Homemade Bodycare Products

For the: makeup lover, spa junkie, or anyone who could use a little pampering

Why it’s Green: There are tons of natural beauty products out there, but why not kick it up a notch and make your own? You can make this present as green as you want it to be!

Generally, homemade products are free from toxins and dangerous ingredients because you use pure, simple ingredients like essential oils and skin care oils like almond, olive or grapeseed. Using baking tools you already have at home, plus some simple ingredients, you can create countless products. You can also clean and re-use glass packaging from old bodycare products (which saves money and packaging) and use organic and local ingredients whenever possible.

Why they’ll love it: You can personalize these products to make something perfect for that special someone. Use essential oils to create their favourite scents (such as rose, citrus or vanilla) and keep in mind their skin type (oily, dry) to create a unique product that they can’t find on the shelf. There are tons of great recipes online.

2. Tools to Refuse Plastic

For the: friend who’s always on-the-go

Why it’s Green: Saving non-recyclable, toxic food containers and wrappers from contaminating our environment and ending up in the oceans—how can this not be green? I’m not just talking about stainless steel water bottles and travel mugs here: everything from chopsticks, cutlery, stainless steel drinking straws, cloth napkins and glass or stainless steel food containers are a must if you’re always on-the-go and don’t have time for a sit-down meal with real cutlery and dishes. If you’re armed with these tools on hand, you can easily refuse the disposable plastic that’s always forced on consumers.

Why they’ll love it: Now that they’re becoming more popular, stainless steel water bottles and travel mugs come in stylish designs that will please even the most reluctant environmentalist-in-training.

3. Refillable Pen

For the: student, business professional or creative writer

Why it’s Green: Instead of throwing out hundreds of pens and wasting plastic, investing in one reusable high-quality pen that will last forever is significantly better for the environment.

Why they’ll love it: Not only is this gift environmentally-friendly, a serious writer or student will appreciate how much more professional and beautiful a high-quality pen looks.

4. Natural Rubber Yoga Mat

For the: yoga and fitness enthusiast

Why it’s Green: With yoga becoming so popular, we should re-evaluate the typical yoga mats being used. Regular yoga mats are made from PVC, a toxic plastic that has been labelled a carcinogen. Available online, natural rubber yoga mats are the natural alternative to synthetic mats. They’re plastic-free, non-toxic and biodegradable and they work just as well as their PVC cousins. 

Why they’ll love it: Chances are, anyone who practises yoga is doing so as part of an overall healthy lifestyle. Knowing that you’re breathing in toxins during Downward Facing Dog isn’t a pleasant idea.

5. Hot Air Popper

For the: foodie

Why it’s Green: Did you know that microwave popcorn bags are lined with toxic non-stick coatings? Yes, even organic microwave popcorn. Plus, the vast majority of microwave popcorn is genetically modified and loaded with trans fat and salt. The hot air popper is an old idea that is ready for a comeback. Depending on which kind you get, they can be a little pricey, but avoiding toxins is well worth the investment. Plus, they’re so much more fun to use.

Why they’ll love it: Everyone loves popcorn! Pair it with some organic hot cocoa and a movie, and you’ve got the perfect remedy for a cold winter night.

6. Gardening Supplies

For the: friend with a green thumb

Why it’s Green: Growing your own food is one of the greenest (and healthiest) things you can do. Help out your favourite gardener by giving stylish gardening gloves, hand-held tools, beautiful ceramic pots, a watering can and other supplies from you local gardening/landscaping store.

Why they’ll love it: Sure it’s not the season yet, but we can dream about the sunshine, can’t we?

7. Hemp Clothing

For the: fashionista

Why it’s Green: Organic cotton and bamboo are great, but you’ve got to hand it to hemp as the winner of the best eco-friendly fabric. It’s durable, comfortable, naturally resistant to mold and mildew, and doesn’t require chemicals to grow compared to cotton. It’s even strong enough to act as a vegetarian alternative for wallets, purses, bags, belts and shoes.

Why they’ll love it: It’s fashionable! They’ll have no idea it’s hemp until they look at the tag. Check out The Hempest (http://store.hempest.com/catalog/) for some great pieces.

8. Indoor Plants

For the: homeowner

Why it’s Green: Unlike some gifts where you’re looking for a “better” alternative, plants are perfectly environmentally-friendly on their own! Not only do they add oxygen to the air, but they clean the air of indoor toxins too. For a sophisticated look, choose a bamboo plant, an exotic palm or a cactus. For the more traditional friend, flowers or ivy work well. Small evergreens are also perfect for this time of year.

Why they’ll love it: They’ll make any room look stylish and cheerful. There are lots of varieties that need virtually no water, so it’s not too much to care for them. Plus, they can be transferred outdoors if they ever get too big.

9. Gift Certificate for a yoga lesson, photography workshop, cooking class, etc…

For the: friend who has everything or the friend who refuses material gifts

Why it’s Green: There’s nothing being produced, shipped or wasted here because it’s all about the experience instead of a material object.

Why they’ll love it: They can do something they love, and you can do something together. There are countless possibilities: a craft, sport or dance they’ve always wanted to try, a massage, an event they’ve been hinting about, an annual pass to a museum…

10. Make-it-yourself Birdhouse and Birdfeeder

For the: family with young kids

Why it’s Green: Birdhouses can teach kids to love nature and care for animals at an early age. Plus, songbirds are in danger these days due to hungry neighbourhood cats, so they need all the help they can get!

Why they’ll love it: Putting it together is a fun project that can be done as a family and watching winter birds take refuge in your backyard is definitely rewarding. Plus, the kids can spend some time outdoors instead of in front of the TV. If you decorate it, make sure you use natural, non-toxic paints!

Top 10 Stocking Stuffers

1. Take a trip to your local health food store and fill cloth gift bags with organic chocolate-covered fruit and nuts.
2. Organic and Fair Trade Certified bulk tea and coffee are stocking stuffer classics with an eco-friendly twist!
3. Natural beeswax or soy based candles are an eco-friendly alternative to paraffin-based candles with synthetic (and toxic) fragrances.
4. Give small, medium and large lightweight drawstring cloth bags for produce and bulk food to the shopper in the family. While many people have swapped their plastic bags for reusable ones, produce and bulk bags are often overlooked. Washable, organic cotton or hemp bags are best.
5. Organic cotton or hemp facial washcloths are a perfect companion to any natural bodycare products.
6. Warm and cozy hats, scarves, socks and mittens made from organic cotton or non-dyed wool are perfect for the cold days (preferably from local vendors at craft fairs).
7. Homemade natural and organic foods are so much better than store-bought! Give away jams and preserves (in bpa-free glass jars), cookies and baked goods and organic hot cocoa mix.
8. Packets of organic vegetable or flower seeds will keep until spring when they can be planted.
9. For the student, recycled pencils, notebooks and other environmentally-friendly supplies are useful and stylish.
10. Make some homemade lip balms (see above for more information). Try a combination of peppermint and vanilla essential oils for a lip balm that smells and tastes like candy canes!

Top Places to go shopping

Skip the big box stores and find something unique and environmentally friendly:

1. Winter farmers’ markets and craft sales: you’ll find one-of-a-kind gifts and local creations, and you’ll get to meet the people behind the products.
2. Local artisan shops and boutiques: like farmer’s markets and craft sales, you’ll find unique pieces of artwork that are locally made.
3. Your local health food store: find specialty and organic foods, preferably with minimal packaging.
4. Online: if you’re looking for something specific or don’t have many environmentally-friendly alternatives nearby, there are tons of green companies online that ship right to your door.

Wait! What about wrapping paper?

This isn’t as tough as it seems. My favourite (and free!) choice is newspaper, especially from the comics section. If you don’t have a subscription, there are tons of free dailies around that get recycled (or thrown out) every day. Snag some and re-use them.

If you’re really trying to impress and newsprint won’t cut it for Grandma, reusable cloth bags of all sizes work well to wrap gifts. Opt for real fabrics (cotton or hemp) instead of reusable bags that look like cloth but are really made from synthetic materials and more plastic.

As far as bows go, skip the cheap plastic ribbon. Reuse what you have and when you run out, use hemp twine, which can be saved and reused for gardening in the spring!

Does the individualization of environmentalism have any merits? Can it successfully co-exist with collective action? Environmental advertising (or “green” advertising) assures consumers that they can evoke positive environmental change by adopting simple habits and by purchasing green goods provided by companies (Maniates, 2001). These include wearing clothing made from sustainable fibres, consuming local and organic food, purchasing hybrid cars or choosing cosmetics made with natural ingredients. However, some environmental scholars such as Michael Maniates have criticized these actions as greenwashing which individualizes environmental problems.

The tension at the heart of consumer culture is that it is a fragile system that cannot sustain itself indefinitely (Varey, 2001). The resources needed to extract, produce, transport, and advertise the products that consumers take for granted are being used up at an alarming rate, with devastating environmental costs. We all know this. Consumer culture has received ever-increasing blame for the environmental crisis, which marketing responds to with “green advertising”.

Michael Maniates’ research (2001) provides an insightful critique of this individualization associated with green marketing. Green advertising, he argues, coyly sidesteps the underlying issues of overconsumption and individualization, in the attempt to preserve familiar, comfortable patterns of consumption. According to Maniates, true environmental action would involve long term solutions such as collective public policy that reduces our consumption patterns and breaks our reliance on fossil fuels. This perspective argues that within green advertising, larger social patterns and powers are ignored and civic action is disregarded as a viable solution. Instead, individualization places all blame (as well as all responsibility for action) on individual consumers. In reality, however, green advertising is sustained through a capitalist system that is innately un-environmental in its need for constant growth and the development of new markets. Goldman and Papson (1996) share these sentiments, claiming that the entire purpose of advertising is to create demand for products, and therefore advertising is inherently un-environmental.

Citizenship vs Consumption

But maybe green advertising has benefits that cannot be disregarded. First, in order to fully grasp the complexities of contemporary culture, it is necessary to broaden the traditional definitions of “consumption” and “citizenship”. Maniates asserts that “the individualization of responsibility, because it characterizes environmental problems as the consequence of destructive consumer choice, asks that individuals imagine themselves as consumers first and citizens second” (2001, p. 34). However, I wish to counter this idea and maintain an alternative view of the coupling of the “citizen-consumer”. Trentmann agrees that this phenomenon leaves social change to the realm of consumption, but argues that this new form cannot be overlooked. Thus, the conventional definitions are no longer satisfactory. Citizenship –too often see as irrelevant and stuffy– is being transformed. As Trentmann asserts, “the political is back” (2007, p. 147). Consumption and citizenship do not have to be viewed as a zero-sum game. In fact, consumers are increasingly concerned about political ideas within their consumption habits—consumer boycotts, Fair Trade Certified alternatives and concerns over sweatshops are all examples of this.

Muldoon’s research draws on the concept of the citizen-consumer in the realm of environmentalism. For instance, as Muldoon argues (2006), people have different ways of being politically active, and the marketplace may be an arena for individuals who shy away from politics to be active in environmentalism. Others argue that it is often easier for voices to be heard within the marketplace than within politics. Since companies are afraid of losing business, they may be more likely to respond to public opinion. Here, green marketing has a useful purpose and can fill the voids in collective public action (Muldoon, 2006).

Although Maniates (2001) argues that environmental change is not possible in the realm of the individual consumer, the fact remains that in several cases, (such as some food and personal hygiene products) consumption may be inevitable—so why not offer environmentally-friendly alternatives? Perhaps, green advertising offers consumers a reminder and an opportunity to engage with their environmental values on an ongoing basis. Seyfang also arrives at the conclusion that individual environmentally-conscious consumption is a “necessary complement” to more radical action—necessary because people require some purchased goods (2005, p. 302).

Empowering the Individual?

A second argument claims that green advertising’s individualization is not detrimental because it acts as an empowering force for individuals. As previously mentioned, there was a high level of concern for the environment among Americans in the 90s. However, citizens’ actions do not reflect this level of concern. This is a situation that is still extremely relevant. The authors believe that environmental advertising can be remarkably effective at empowering individuals to act on their environmental concerns. Cobb-Walgren, Ellen and Wiener’s telephone survey measured perceived consumer effectiveness (PCE) and environmental concern. Perceived consumer effectiveness is defined as the “belief that the efforts of an individual can make a difference in the solution to a problem” (1991, p. 103).

However, not all advertising is equally effective in empowering consumers. Interestingly, it appears that the more “lighthearted” advertising (advertising which serious environmentalists may critique) is more effective. The authors suggest that marketing may wish to avoid discussing how dire a situation is (what they call the “sick baby” appeal), or else individuals will be completely overwhelmed and will not feel that there is anything they can do. As they argue, “one can think he or she is guilty of contributing to the problem without thinking he or she has the power to solve the problem” (p. 105).

What is suggested instead of the “sick baby” approach is marketing campaigns that show how individuals are making an impact through their daily decisions. For instance, Encorp (a Canadian recycling company) regularly features advertising that mentions the positive impact of individuals’ decisions. One of their newspaper ads proudly declares: “Just by recycling your beverage containers you help keep the equivalent of 126,000 tonnes of greenhouse gases out of BC’s atmosphere” (Encorp, 2009). This way, people will be inspired to do more. The authors believe that this can be done without minimizing the importance of the issue at hand. In effect, the authors do not dismiss green advertising as a marketing campaign. Instead, they see it as a valuable tactic in warding off sentiments of hopelessness. As they argue, “both public and private policymakers who seek to encourage voluntary behavior on behalf of the environment should try to enhance consumer perceptions that their own actions will improve the environment” (1991, p. 111).

Therefore, these findings suggest that green advertising’s individualization of environmental action is not wholly detrimental. Green advertising may help to raise an individual’s personal sense of control in the problems of environmental destruction, causing more action to be taken. This is a key point that Maniates may have overlooked. Although collective action is perhaps the key element in positive change, individual empowerment may be the important precursor to collective action. In this way, individual action and collective action are not at odds.

Greater Effects: Voluntary Simplicity

Finally, there is some evidence to suggest that individual green consumption can actually lead to more significant action. Voluntary simplicity (VS) refers to the trend of adopting a lifestyle with little consumption and material goods (Kumju et al., 2006). This decision is noteworthy because it is born out of personal choice rather than economic necessity such as poverty or war. Voluntary simplicity is not necessarily new, but the researchers have uncovered a significant new element to add to the theory: beginner voluntary simplicity (BVS). Beginner voluntary simplifiers are not true voluntary simplifiers yet, but are important precursors in the process. They may not reduce their overall consumption, but have taken measures to purchase environmentally-friendly options (Kumju et al., 2006). Because of this, beginner voluntary simplifiers are a crucial target market for green advertising.

Essentially, consumption can be seen as a continuum rather than a binary, with voluntary simplicity on one side, and extreme consumerism on the other. This allows for the possibility of change. The authors decided to study this unique group to decide what steps they were taking, and what motivated them to take part in BVS. The authors determine that although advancement from BVS to VS is certainly not inevitable, there is a group of beginner voluntary simplifiers named “apprentice simplifiers” who will eventually become true voluntary simplifiers (Kumju et al., 2006). The role of green advertising is quite high for this group, the authors suggest, as they may “rely on more accessible and mainstream media, as well as actual product information on packaging” (Kumju et al., 2006, p. 526). Green advertising has educational appeal to this group of BVS.

What do you think?

After weighing the different arguments, Muldoon explains, “the game of sustainable living begins when more people can play. And anything that encourages greater contemplation of, and participation in, green issues is worth examining” (2006, para. 46). Here, I believe Muldoon is correct. Collective environmental groups are made up of individuals—empowered individuals who believe real change can be made. For this reason, it is simply not possible to altogether discount green advertising, and the individual action that stems from it. Green advertising and green consumerism can provide a place for the union of individual and collective action.

Therefore, I believe that individual action, though not sufficient, can be beneficial and may even strengthen areas of collective action. This is not to say that the greenwashing of products is a valuable advertising practice. Rather, I wish to avoid discounting the companies who have invested effort in the hopes of truly supplying a more environmentally-conscious product. I also want to recognize that individuals can be powerful agents of social change.

But I should open this conversation to you, the readers. You’re consumers of environmental media, and most likely buy environmentally-friendly products. What do you think? Is individual action sufficient? Is it important? Or is it just a way to continue destructive consumer culture?

Reference List

Cobb-Walgren, C., Ellen, P. & Wiener, J. (1991). The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors. Journal of Public Policy & Marketing, 10 (2), 102-117. Retrieved July 15, 2010, from Communication & Mass Media Complete database.

Encorp. (2009). Beverage Containers [print ad]. Retrieved August 2, 2010, from http://www.encorp.ca/cfm/index.cfm?It=914&Id=1&Se=38,58

Kumju, H., McDonald, S., Oates, C. & Young, C. W. (2006). Toward Sustainable Consumption: Researching Voluntary Simplifiers. Psychology & Marketing, 23(6), 515–534. Retrieved July 16, 2010, from Communication & Mass Media Complete database.

Goldman & Papson. (1996). Green Marketing and the Commodity Self, Sign Wars, pp. 187-215. NY, New York: Guilford Press.

Maniates, Michael. (2001). Individualization: Plant a Tree, Buy a Bike, Save the World? Global Environmental Politics 1(3), 31-52.

Muldoon, Annie. (2006). Where the Green is: Examining the Paradox of Environmentally Conscious Consumption. Electronic Green Journal, 23. Retrieved July 15, 2010, from Academic Search Premier database.

Seyfang, Gill. (2005). Shopping for Sustainability: Can Sustainable Consumption Promote Ecological Citizenship? Environmental Politics 14(2), 290-306. Retrieved August 1, 2010, from Google Scholar database.

Trentmann, F. (2007). Citizenship and Consumption. Journal of Consumer Culture, 7(2), 147-158.

Taina, a Vancouver-based environmentalist and blogger, has taken on a challenge most of us would find daunting: living for a year without any plastics. She started in January, so May marks the fifth month into the project. Every few days, she updates her online followers with her challenges, successes, and angry (though justified) plastic-rants on her blog Plastic Manners.

Taina cites many reasons why she’s decided to tackle this particular issue. Basically, our society is in denial about both the pervasiveness and the dangers of plastic. First, many plastics leach toxic, carcinogenic chemicals that are dangerous to our health. Bisphenol-A, PVC, and phthalates are only three examples. Furthermore, plastic is polluting the oceans, and have been found in enormous amounts in the bodies of animals like whales, clams and albatrosses. Single-use plastics, such as straws, spoons, water bottles, bags and coffee cups are the worst offenders and the greatest source of plastic pollution.

Finally, recycling is not the answer. Not all plastics are recyclable, and those plastics that are not will be on this earth forever. If they are recyclable, they are usually “downcycled”. This means that they usually cannot be made into the same product. They have to be made into something smaller or of lesser quality. A little is always lost at every step. Recycled plastics can also break down into toxic byproducts. Not to mention, recyclable plastics do not guarantee that they will, in fact, be recycled.

I was lucky enough to ask Taina a few questions about her project and she was kind enough to let me share her story with you:

Q: What pieces of advice can you give to people who want to use less plastic?

A: I think it all has to start with a recognition of the problem- an awareness of how ridiculous our throw away habits have become. Take a granola bar. Great snack that you enjoy for maybe one minute, but the plastic packaging around it last FOREVER in our environment. An unpackaged treat (homemade), without the pollution and guilt, would be way more rewarding, guaranteed.   

Second, once you have really internalized the “dilemma”, then start refusing. On behalf of future generations/Earth/the Oceans, say NO THANKS! Refuse one item at a time – a straw, a bag, a coffee cup, a lid— until it becomes second nature and starts to apply to a wider range of things. And there are so many little convenience things that are easy as pie to give up right away without major changes to lifestyle. The bigger changes will come, when you are armed with awareness and quick refusal instincts. 

Q: What’s the most important thing you’ve learned so far in the project?

A: Hmm… I have two thoughts:

“Debbie Downer” would say: how catastrophic plastic pollution really is, and how important it is for us to act now. 

The optimistic part of me says: how easy it is to give up plastic, and how absolutely rewarding it is to go back to the roots, and make your own stuff. Convenience is not what makes life colourful.

Q: What are you most missing that you can’t find an alternative for? What alternatives do you wish existed that don’t?

A: Beer is one item that I wish existed readily without the plastic- caps on the bottles, lining inside cans. I will be making my own very soon.

Health products are hard to find without plastic- be it Advil or birth control pills. And other natural products (e.g. plastic-free toothbrushes) that are always wrapped in plastic. Same with plastic-free mascara (although someone recently gave me a tip on how to make my own).

On the alternatives front, I’ve come to realize how little you actually do need.  People always ask me about alternatives, and my list of essentials is actually not that big. You can simply live with less and be totally happy. Back to the store-bought granola bar, I totally don’t miss things like that; it is simply out of habit that we feel like we need all these convenient things.

Q: There seem to be two conflicting issues when it comes to this project. Some healthy, local, organic products come in plastic, whereas their non-plastic alternatives are either slightly less healthy, or come from far away. How do you balance these two issues?

A: I’m constantly battling with this one- so this answer will be rambly. It goes case-by-case:

When it comes to natural products wrapped in plastic, I simply say “no way!”. If it were really green, it wouldn’t have the offending substance around it. Those companies will not be getting my money. There are always better options out there- and if the stores and/or creativity fail you, then you just give it up all together. No biggie.

When it comes to things like the soap nuts [natural nuts that can be used instead of laundry and dish soap], I always land on the side of the nuts versus a plastic-wrapped detergent. This is because plastic has a huge footprint. First, the manufacturing of it from petroleum is ridiculous.  As is its shipping from wherever it was made. And then the waste; the biggest thing for me is that the plastic will never go away. If I do my own lifecycle analysis comparing the two products, intuitively the nuts would always win, even if they are shipped too.  Now, there may be a better, local, alternative to the nuts- like a baking soda that was made here.  I use that too. 

(I could go on forever about cleaning products. Most people feel that they need so many different types of products, because that is what industry has wanted to sell us. Literally, you could use baking soda and/or soap nuts to do your whole house, clothes, and dishes. And the benefit is that you, your kids, and your pets won’t be suffering from all those chemicals. And what about things like the stain repellents on clothing? Is the lack of a spot really worth our health?)

When it comes to health versus plastic, health wins in most cases (as long as “health” does not mean unnecessary “green” alternatives). For example, I will buy medicine when needed. And I buy organic vegetables and produced now, even with the stupid plastic sticker, if no other option is available. This is because the pesticides have a huge impact too, both on the Earth and me. And at least the sticker is small, and I am supporting a greater cause by putting my money to organics. But again, with a little planning, I don’t have to shop in those places that over-sticker their products.

I guess on the whole, it is a balancing act. Everything we do has an impact. The question is, what is an acceptable impact for you personally?

Q: Have you encountered any people who do not support your project? How do you deal with any criticism?

A: On the whole, people are super stoked.  I don’t think anyone wakes up and looks forward to consuming plastic and polluting, so they are happy to know that life without it is possible. It is interesting how little it takes for their own awareness to kick in. The only negativity I have received so far came from the Styrofoam-interest association. It figures.

Taina’s awesome blog contains frequent updates, as well as information about the dangers of plastics and links to other plastic-free activists. Check it out yourself at http://plasticmanners.wordpress.com/

Chances are, you already do quite a few of these already. These ideas certainly aren’t new or ingenious. However, they are simple, easy and attainable. So if you see something new on the list, give it a go. There are always things we can work on.

Your Two New Best Friends…

…are your reusable shopping bag and stainless steel thermos, of course. The thing about shopping trips and coffee runs is that they’re often unplanned, so you can’t realistically say no to plastic bags or paper cups. The problem is that these one time slip-ups really add up for the planet. But its easy to avoid if you always keep these two essentials with you. Never leave home without them!

Go Veggie Once a Week

It’s probably no surprise that meat production and processing requires an immense amount of water and land—more than is required to produce any other form of food. So even if it’s just once a week, eating a vegetarian meal makes a difference. As an added bonus, a plant-based diet has countless health benefits, including lower cholesterol and a reduced chance of heart disease.

If fussy family members don’t approve, try to make it exciting for them. Homemade pizzas (meat free), tacos and falafels are all great options that are both fun to make and eat.

Printing

At school and work, printing can often be unavoidable. But there are ways of making it a little better. First, try to suggest ways of avoiding printing to your boss or teacher. Other suggestions: go for recycled paper if you have the choice; print on both sides of the page; set your printer on the “draft” mode so it uses less ink; copy and paste only the essential parts of the document you want to print; and make sure to carefully proofread your work beforehand, so you won’t have to print it all out again.

Eco-Friendly Shopping

Although shopping really isn’t eco-friendly, at some point, things do need to be purchased. So replace your essential items (when they need to be replaced) with environmentally-friendly alternatives.  

For food, get to know your community by visiting farmers markets and sampling local eggs, produce, baking and more. Clothing can be purchased second-hand, produced locally, or made with environmentally friendly hemp, soy, bamboo, or organic cotton. Clothing-swap parties are also a fun way to get new clothes free and have fun in the process. Of course, choosing new appliances that use less energy is essential. Finally, try to purchase things (clothing, accessories, appliances, etc) that are meant to stand the test of time. The motto “Quality over Quantity” may not be part of our disposable society, but it’s important to embrace this values of previous generations.

No More Junk Mail!

Say no to paper junk mail by adding a simple red dot sticker to your mailbox. Check out the Red Dot Campaign’s website to get involved: http://www.reddotcampaign.ca/

Try Container Gardening

Even if you live in a condo. Even if they’re just herbs. Even if its just one container on your windowsill. There are tons of low-maintenance plants that require little water, and very little space. No green thumb required! Plus, there’s nothing like sprinkling your own parsley on top of your favourite spaghetti, knowing exactly where it came from, and that it’s 100% pesticide-free. Start with herbs like basil and chives, and veggies like cherry tomatoes and peppers.

Hang Dry Your Laundry

Why waste the energy when it’s so easy to let your clothes hang dry? There’s something charming about that rustic, country look of a clothes line flapping in the summer breeze. Plus, it saves money.

Talk About It!

This may be the most important one. It’s great if we make choices ourselves, but we have to promote these ideas to others. And since you’re reading this blog, you probably already know that. So spread the word and try to get others involved.

Preaching and nagging can get annoying, so attempt it in fun, creative ways. Have family members over for an organic, 100-mile, vegetarian meal; ask your friend to help you garden; brag to your co-workers about the awesome organic cotton t-shirt you just bought; or ask your neighbour if she’d like some free-range eggs you got from the local farmer.

Wishing everyone a happy, healthy, and green new year!

Breakfast: good for you and the planet!

Many teens either skip breakfast or grab something starchy and sugary on the way to school. However, from a nutritional point of view, breakfast is the most important part of the day. The solution? A fast and easy breakfast smoothie. You can make your own with protein powder, yogurt and frozen berries, or try Vega smoothie mixes. They have protein for energy, plus all your vitamins and minerals to start the day right. Vega compared its Whole Food Optimizer to a “traditional North American breakfast” including hashbrowns, eggs and bacon, and a “light North American breakfast” including yogurt, cereal and banana. According to the Vega website, there are 38 times more greenhouse gas emissions created by traditional breakfast and 10 times more greenhouse gases created by the light breakfast compared to Vega. Thus, switching to Vega for a year would be equivalent to turning off a 60 watt light bulb for 12,500 hours, or 521 consecutive days (Source: http://sequelnaturals.com/).

Transportation

If no school bus is provided for your school, consider car-free ways of getting to and from class every day. Walk, bike, or create a “walking school bus”, where a group of children walk to school supervised by one or more adult. It’s safer in numbers, easy on the planet, good physical activity and simple for parents, who can take turns supervising. Visit http://www.walkingschoolbus.org/ for more details. If all else fails, carpool or take transit.

Waste-Free Lunch

• Use stainless steel water bottles instead of plastic disposable ones. As I’ve mentioned before, stainless steel is non-toxic, durable, easy to clean and does not rust. Green Bottle (http://www.greenbottleonline.com/) has plenty of fun designs kids will love to brag about to their classmates. They come in 12 oz, 20 oz and 25 oz sizes with a variety of lids including sport tops.
• Look for non-toxic, BPA free Tupperware such as Preserve. Some companies like By Nature and Bento Box Systems offer complete lunch sets for kids including cloth napkins, reusable bags and storage containers. Nubius Organics sells toxin-free reusable cutlery made from bamboo.

Clothes

For back to school clothing shopping, thrift stores are the way to go. Treasure hunting at second hand stores can be just as much fun as showing off the new fashions. It’s amazing to see how many designer labels and never-worn items there are. Plus, kids and teens love having unique pieces that’ll be the envy of all their friends.

For new clothes, even the biggest stores such as Roots Canada, H & M and The Gap are jumping on the organic cotton bandwagon for kids clothes. It’s never been easier to find eco-friendly clothing close to home and at reasonable prices. Just make sure the percentage of organic fibre is high—be wary of 10% organic cotton/90% polyester blends! Bamboo, hemp and soy are other great earth-friendly fabrics.

Supplies

• Before school starts, sort through supplies from the previous years and keep whatever possible. You’ll be saving money in the process.
• Refillable pens and pencils are a smart alternative to disposables. Or, if you prefer, Earthzone pencils are made out of 100% post consumer recycled newspapers—no wood used!
• Paints should be water, not oil based.
• From binders to notebooks, avoid PVC plastic, instead opting for cardboard and paper. In all your paper purchases, look for recycled and non-chlorine bleached options. Remember that unless it says “Post-consumer waste” it may be scrap paper that never left the factory. Try Ecojot Notebooks—they come in cute, stylish patterns and are 100%  post-consumer recycled. For printer paper, most big brand retailers offer recycled options as well. Along the same lines, reduce before you re-use—don’t print rough copies of assignments unless absolutely necessary.
• Backpacks should ideally be made from all-natural materials, such as durable hemp. Otherwise, check out PVC free options at http://www.nubiusorganics.com.

At-School Projects

Environmental class projects don’t have to be reserved for Earth day. There are tons of fun ways to encourage environmental activism to suggest to teachers and school staff. Younger children may enjoy taking nature walks, going on field trips to the recycling depot, and planting trees in the school yard. Students in older grades may wish to start a class vegetable garden and school compost project, or petition for organic options in their school cafeteria.

Visiting the shops means using means of transport, which burn fossil fuels and produce carbon dioxide,( sometimes monoxide which is worse), and other gases. These gases are the main factors that causes breathing problems, the greenhouse effect, and of course, global warming. Even if you shop online, transportations do take place, as the products come to you. It is an eco way of shopping only when done wisely.

Then it comes to the product itself. All products are sold into packaging, paper and plastic wrap. These materials, useless to the buyer, go straight to the rubbish dumps. The same thing happens with the products themselves. The one-use products, as all products in general, end up at the dumps shortly after their wrap. The more we buy, the more the dumps grow bigger and bigger.

But the worst part is what happens in the industrial world. Mass production during manufacture demands great amounts of energy, which means burning fuels. When we shop non- stop, products are in demand on the market all the time. So even bigger amounts of carbon dioxide and depositions reach the atmosphere and the sea.

And last but not least, many products contain animal by-products, such as fur or fat. Buying those products, which are common in the clothing and cosmetic fields, means that animals are tortured, usually to death, in order to satisfy the market’s demand.

So the point of all this, is that we have to categorise our purchases to really useful and useless, and try to focus only on the first category. Understanding the dramatic effects that over-shopping has on the Earth will help us take measures to reduce them.