Green Blog » GreeNYC http://www.green-blog.org Thu, 09 Feb 2012 20:58:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Apple Doesn’t Like the Big Apple http://www.green-blog.org/2008/04/25/apple-doesnt-like-the-big-apple/ http://www.green-blog.org/2008/04/25/apple-doesnt-like-the-big-apple/#comments Fri, 25 Apr 2008 23:21:38 +0000 Simon Leufstedt http://green-blog.org/?p=359 ]]> Apple vs AppleNew York has decided to become greener and reduce their emissions by 30% by year 2030. The city has started an environmental campaign called GreeNYC to get the people engaged and active. So far so good.

But now the campaign has run into some problems. Apple, the computer company, doesn’t like the GreeNYC logo – which resembles an apple.

Apple has filed a formal opposition (.pdf) arguing that the GreeNYC logo will cause “mass confusion and ruining Apple’s good reputation.”

The logo is being displayed on advertisements, public transportation systems and other similar places and products. For example the logo will be on a limited-edition 100% organic cotton shopping bag.

In 6-9 months a decision is expected to be made by the Trademark Trial and Appeal Board of the patent office in favour of New York or Apple. Wired has more about this story.

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