Humble Oil, who is today more known as Exxon, pretty much nailed it back in the 60′s with this advertisement from a 1962 edition of Life Magazine. Oh, the grim irony. It’s also available in full view on Google Books.

A Picture is Worth…
- Car, bus or bicycle?
- Albatross Carcass
- The Global Distribution of Water
- Gasoline Consumption Per Day
- Why Offshore Drilling Won’t Help

Just days after Al Gore and a bunch of environmental organisations launched a “Reality Coalition” campaign to tell the American public that there is no “clean coal” they might have gotten their best advertisement, ever.

Last month a coal ash dam in Harriman, East Tennessee, USA, ruptured and sent out billions of gallons of toxic sludge across a 300 acres big area, even knocking one home off its foundation. According to the Environmental Protection Agency (EPA) these coal ash damns can reach up to 1,500 acres and contains heavy metals like arsenic, lead, mercury and selenium which the federal agency considers to be “a threat to water supplies and human health.”

“This spill shows that coal can never be ‘clean,’” said Kate Smolski, Senior Legislative Coordinator for Greenpeace. “If the Exxon Valdez was a symbol of pollution 20 years ago, the Tennessee Coal Spill of 2008 is the symbol of it today.”

Elliott Negin of the Union of Concerned Scientists said that “this disaster shows that the term ‘clean coal’ is an oxymoron. It’s akin to saying ‘safe cigarette.’ Clean coal doesn’t exist.”

The New York Times reports that there are hundreds of more coal ash dams like the one in the East Tennessee and that they are “not subject to any federal regulation, which experts say could have prevented the spill, and there is little monitoring of their effects on the surrounding environment.”

“Every facility like this is supposed to have a spill contingency plan to prevent this kind of disaster,” said Rick Hind, Greenpeace Legislative Director. “The authorities need to get to the bottom of what went wrong and hold the responsible parties accountable.”

Watch MSNBC’s coverage of the coal disaster:

Watch aerial footage of the coal disaster:

So, will this disaster be the end of the “clean coal” lie?

“Did you notice the ads after last night’s presidential debate? ABC had Chevron. CBS had Exxon. CNN had the coal lobby. But you know what happened last week? ABC refused to run our Repower America ad — the ad that takes on this same oil and coal lobby”, said Cathy Zoi, CEO of the We Campaign, in an email newsletter to the campaigns member two days ago.

ABC is still, after more than two days, refusing to say or even respond to the We Campaign about why they won’t run the Repower America ad.

“As our country faces deep economic problems, we need to be able to have an honest debate about the root causes of our problems. As Al Gore has said, “We’re borrowing money from China to buy oil from the Persian Gulf to burn it in ways that destroy the future of human civilization. And every bit of that has to change. As oil and coal backed groups outspend even major party committees in this political year, it’s outrageous that ABC would deny our ad”, said Cathy Zoi.

In response to the refusal the We Campaign launched an online petition site to make ABC change their mind. In just 24 hours over 100,000 have signed it and sent messages to ABC in support of the Repower America ad.