Al Gore and The Alliance for Climate Protection have announced that they are interested in creating a new .eco domain name extension. The .eco domain extension will be for individuals to express their support for environmental causes, for companies to promote their environmental initiatives, and for environmental organizations to maintain their websites in a namespace that is more relevant to their core missions.

“We fully support Dot Eco LLC in its efforts to secure the .eco top level domain through the ICANN application process and look forward to working with Dot Eco LLC to promote .eco. This is a truly exciting opportunity for the environmental movement and for the internet as a whole,” said Al Gore.

But what is more exciting than a new “green” domain extension is that a majority of the profits generated from the sales of the .eco domains will be distributed to support environmental causes and organizations.

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David, a 7-year old child, decided that instead of receiving ordinary presents on his 7th birthday he would ask for donations to the Alliance for Climate Protection:

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Al Gore and the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters have launched a “Reality Coalition” to tell the American public that there is no “clean coal”.

“The reality is that there’s not a single home or business in America today powered by clean coal,” said Brian Hardwick of the Alliance for Climate Protection. “If coal really wants to be part of America’s energy future, the industry can start by making a real commitment to eliminating their pollution that is a leading cause of global warming.”

Hardwick continued: “It is high time for the coal industry to come clean and admit to the American people that today clean coal is not a reality. No matter how much they say it in their advertising, coal can’t truly be clean until the plants can capture global warming pollution. With so much at stake, we can’t afford to hang our hats on an illusion.”

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Yesterday Al Gore launched the We Campaign. It’s a $300 million 3-year effort “to mobilize Americans on climate change.”

The campaign will focus on sending out its message using mainly TV and print ads. People will be urged to go to the We Campaign website and sign the petition for a global treaty on climate change, urge the press to ask questions about climate change and learn more about global warming, the solutions and how they can personally minimize their environmental impact.

The ads will show, by featuring people like Nancy Pelosi and Newt Gingrich, Pat Robertson and Al Sharpton, that both conservatives and liberals can rally around the climate crisis (You can see the very first advertisement that will be aired on TV after the jump).

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