Greenpeace’s new corporate bad guy target is Europe’s biggest car company Volkswagen (VW) who is “spending millions” trying to stop stricter climate laws in Europe, the environmental organization claims. In a (cute) two-part spoof video (watch below) of Volkswagen’s ‘The Force’ superbowl ad Greenpeace is trying to put pressure on the automaker to support strong fuel efficiency standards, stop opposing CO2 emission cuts and to actually start producing cars with the latest green technology.
“Our home—Earth—is in trouble. VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen. All of us in the Rebellion are calling on Volkswagen to turn away from the Dark Side and give our planet a chance.”
According to Greenpeace the automaker “is spending millions of Euros every year funding lobby groups who are trying to stop Europe increasing its commitment to greenhouse gas reductions from 20% to 30% by 2020″. Volkswagen “can’t afford to be left behind” while more “progressive companies” like Google, Ikea, Sony, Unilever and Philips supports the tougher climate targets, Greenpeace writes on their new campaign website. They also call for Volkswagen to stop with its lobbying work and instead support stronger fuel efficiency targets that will benefit both consumers and our climate:
“More efficient cars are cheaper to run, use less oil and emit less CO2. Volkswagen has a history of lobbying against the strong European standards that we need to kick our oil addiction. As the biggest car company in Europe, with the biggest responsibility, VW must change and support strong standards from now on.”
Greenpeace also want to see that Volkswagen make their entire car fleet oil-free by the year 2040 saying the automaker should put their technology where their mouth is.
“Volkswagen says it wants to be “the most eco-friendly automaker in the world”, but only 6% of the cars it sold in 2010 were its most efficient models. It has the technology to do better. VW must set out its plan to make its entire fleet oil-free by 2040.”
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