February 9th, 2010

Vancouver 2010: The “Green Olympics”?

Vancouver 2010 Olympics Branded Bus - 0202201017942
Creative Commons License Photo credit: roland

With only a few days left before the 2010 Olympic Games officially begins, there is a buzz around the streets of Vancouver. Being a resident of the city, I can certainly say it has undergone some radical changes in the past few months. Regardless of whether or not you support the games, it seems everyone has something to say.

Recent talk has surrounded the issue of sustainability. Considering, at the very least, the carbon emissions created by all the flights into the host city (and some residents’ flights out of the city) the Olympics can never be genuinely environmentally-friendly. However, Vancouver 2010 has been promoted as “the greenest Olympics ever” (official website: http://www.vancouver2010.com/sustainability/).

Interestingly, David Suzuki recently awarded Vancouver 2010 a bronze medal for sustainability (full article: http://www.davidsuzuki.org/latestnews/dsfnews02031001.asp). He writes: “achievements of the 2010 Olympics include building energy-efficient venues, using clean-energy sources, relying on public transit during the Games, and offsetting part of the Games’ emissions.” However, several areas were lacking. For example, the David Suzuki Foundation admits that “opportunities to create lasting reductions in transportation emissions in the region have been missed.” In addition, the carbon-offsetting accounted for less than half of the overall emissions.

Are the 2010 Olympics green? Yes, but only because there’s no snow! Which raises the first major point. Vancouver is mild, sunny, and snow-free, which has Olympic officials incredibly worried. What has everyone most concerned is the lack of snow at Cypress mountain, where major events will be held. The solution? Instead of switching locations to snow-filled Whistler, trucks have been transporting snow three hours—from Manning Park all the way to Cypress, using fossil fuels and emitting greenhouse gases. Around the city, road closures and detours have also created traffic havoc, thereby increasing greenhouse gases.

An equally controversial topic is the famous red Olympic $10 mittens. They are marketed as the must-have souvenir for the games and it seems every second Vancouver resident on the street is wearing them. Ironically, the mittens are made in China. This has been argued by some as trivial and irrelevant, but as such a prominent icon of the (“green”) Olympics, the symbolic importance of this hypocrisy should not be ignored. Profit is certainly more important than sustainability, as countless other souvenirs (made around the world and shipped to Vancouver) are also ready on the shelves to be consumed.

Finally, as if Christmas lights don’t create enough controversy, many Vancouver residents have been encouraged by VANOC to “Paint the Town Red” by decorating their houses with red and white lights, using more electricity.

As climate change continues to become a more and more pressing issue, it’s crucial that long-term, legitimate measures be taken on the part of organizations like the Olympic Committees. Greenwashing won’t cut it. After all, the Winter Olympics just wouldn’t be the same without, well, winter.

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About Leah Karpus

Leah Karpus is a third-year student at Simon Fraser University, working toward a Bachelor's Degree in Communications. Her writing has been published in Youthink, One Cool Word, What's Hers and Adbusters magazines. Leah currently works as a customer service representative at a health food and vitamin retailer. With her degree, she hopes to pursue a career in the natural health industry, promoting sustainability and ethical consumer alternatives to the public. She lives in British Columbia, Canada.
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  • greendogguy
    It would have been nice if they had made a bigger deal about it being a "green" olympics. I did not notice anything really nor did they speak on green topics very much.
  • I'm also skeptical about the greenness of the Olympics... If you get a chance, check out my blog about Olympic sustainability and let me know what you think!
    http://brightergreen.org/entry.php?id=187
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