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By Liz Thompson
Friday, 24 April, 2009

About the Author

Liz Thompson is founder and editor of OrganicBeautySource.com online directory of organic beauty products which are free from harmful ingredients. Liz is dedicated to safety in cosmetics, researching and writing on the hazards of chemical/synthetic ingredients in the products we use on our bodies, and strives to do her part for the environment. She loves reading, shopping (online & off), vacationing, staying healthy and spending time with family and friends.

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Fashion & Beauty

Victoria’s Secret Jumps on the Greenwashing Band Wagon

Question mark
Creative Commons License Photo credit: Margaret Anne Clarke

It seems everyone these days is coming out with their own “natural” or “organic” beauty line.  But are they truly what they claim to be?  After all, when a well known company says their stuff is good for you most folks believe them.

Take Victoria’s Secret, for instance, who recently came out with Pink, their new body care line touted as “organic, natural and vegan”.  Since no ingredients were listed anywhere, I set out to do a little investigating.

After a lot of searching and being redirected (and a visit to my local Vicky’s) I still had no ingredient lists.  Stancie Wilson of Fig + Sage got to the bottom of the whole Pink question mark, you can read what she found out (suspicions confirmed) on Feelgood Style. 

Greenwashing is a problem in the organic beauty world today and is gaining speed.  Following are several blogs where you will find information you can trust on products that are safe for you and your family.

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  • http://www.greenwala.com Rajeev Kapur

    Thanks to people like you, companies like Victoria Secrets will hopefully get their act together. This is only the tip of the iceberg. As the green movement grows, it will be up to us to keep companies honest. Keep up the great work!

    Chief Wala – Live Green and Prosper

  • http://www.victoriassecretcheap.info Elena Montes

    Yes Green is the next big thing at the moment and every one is capitalising on this fact. I guess VS has made a great move by coming up with such a range

  • http://victoriassecretcheap.info Victorias Secret

    Green is the next step in the future….. Every one is trying to make the most of it

  • http://www.apsaraskincare.com/ all natural face cream

    Thanks for sharing those blog resources. Really worth reading and to know information here. Keep posting.

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