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Creative ad placement from the Reality Coalition

Wednesday, 28 January, 2009
By Simon Leufstedt

404-cleancoal

While surfing the Washington Post this blogger found a creative ad placement from the Reality Coalition (see image above), which purpose is to tell the American public that there is no “clean coal”:

“I noticed this the other morning when surfing the washington post’s website. When you enter a URL that can’t be found on their site, you get the message at the bottom of the image above, which is akin to a 404 messsage. A hearty well done to the folks at this is reality!”

The advertisement says: “This page does not exist. Kind of like clean coal.”

Simon Leufstedt is the editor of Green Blog. Simon has previously studied Global Environmental Justice and is currently studying Human Ecology and Political Science at Lund University in Sweden. Simon is also blogging over at the Swedish 350 website and working with the Swedish TckTckTck organisation. You can follow Simon on Twitter and on Google+.
View all posts by Simon Leufstedt →

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