Previous Story

By Simon Leufstedt
Tuesday, 27 May, 2008

About the Author

Simon Leufstedt is the editor of Green Blog. Simon has previously studied Global Environmental Justice and is currently studying Human Ecology and Political Science at Lund University in Sweden. Simon is also blogging over at the Swedish 350 website and working with the Swedish TckTckTck organisation. You can follow Simon on Twitter.

View all posts by Simon Leufstedt →

Tags


Biofuels

Rapeseed Methyl Ester is tasty!

Advertising campaign from Flygbussarna

If you didn’t think Brita’s plastic water bottle advertising campaign was disgusting this one surely is. The Swedish company Flygbussarna (shortly translated to The Flight Busses) wants to get the word out about their recent environmental efforts.

According to the company every third buss that goes to Arlanda (the largest airport in Sweden) is running on Rapeseed Methyl Ester (RME), which is a form of biodiesel. The biodiesel fuel is supposedly coming from fields near the airport.

Flygbussarna is planning that in a three years period become 100% free from fossil fuels by using biodiesels to power their busses to and from the airports.

Their advertising campaign regarding this is disgusting on so many levels. I personally think it is inappropriate to mix and confuse fuel and food in this way.

Rapeseed Methyl Ester is tasty!

The images really speak for themselves.

More Like This Story

Support This Author

Did you find this article interesting? If so, please consider supporting this author by clicking the Flattr button. All Flattr clicks from this button will go directly to Simon Leufstedt. Thank you for supporting our independent content creators!

  • Artemis

    Apart from being something disgusting, biofuels have a disadvantage that causes concern. Many people around the world starve to death, so some organisations protest that the food heading for biofuels should be sent to save human lives…

Comment Guideline

Comments with profanity, personal attacks or objectionable material will be edited or deleted. Feel free to refute someone's points or offer counter arguments, but please do not engage in name calling.