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Plastic water bottle advertising campaign from Brita

Published: May 26th, 2008

A currently running advertising campaign from Brita, a German company that specializes in water filtration products, says in its ad slogan that “last year 16 million gallons of oil were consumed to make plastic water bottles.”

Brita wants you to stop using water bottles and instead use their water filters to clean their water. While you can ask yourself what use the water filters will do, when the majority of the developed countries have an excellent quality on their water, the advertising campaign highlights one of the most pointless waste products in our society today.

Americans send about 38 billion water bottles a year to landfills. Considering the 1.5 million barrels of oil needed to make those bottles, the environmental impact of plastic bottle waste is truly staggering.

You can check out their site over at FilterForGood.com. While you at it you might also want to check out TakeBackTheFilter.org.

The full images from the ad campaign can be found below:

Simon Leufstedt

Simon Leufstedt is the founder and editor of Green Blog – an environment blog with authors from around the world. He is also the admin of Enviro Space - a place to meet, discuss and interact with other people who share your interests and ideas.

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Mr. Sustainable

Wow! A picture still says a thousand words! Those images are truly phenomenal. I did my part by purchasing a SIGG bottle with StopGlobalWarming.org emblazoned on the side. Together, we can become the change we desire.

Beth Terry

Hi. Thanks for mentioning Take Back The Filter! We're collecting used filters and petition signatures, for those who don't know. We'd like Clorox in North America to recycle the filters the way the German company already does in Europe.

Atis

Really nice ad.

keith

I want to say, Brita filter is also made from plastic.
I hope they could also sell filter components, not just sell their filers...
So it would be good to reuse the filter again.

Max

The only way we are going to reduce our plastic pollution problem is for all of us to pitch in and do something. I think Brita has an excellent idea that can make a difference. We're trying to make a difference too; we've designed a plastic biodegradable bottle that we believe will be better for our environment. The problem is that there are more than 150 billion bottles made each year and only 20-30 percent is being recycled. The rest end up in our landfills, oceans and streams. ENSO Bottles aren't the final answer but it is a step in the right direction.

Max
http;//www.ensobottles.com
"Bottles for a Healthier Earth"

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