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Apple Doesn’t Like the Big Apple

Published: April 25th, 2008

Apple vs Apple New York has decided to become greener and reduce their emissions by 30% by year 2030. The city has started an environmental campaign called GreeNYC to get the people engaged and active. So far so good.

But now the campaign has run into some problems. Apple, the computer company, doesn’t like the GreeNYC logo – which resembles an apple.

Apple has filed a formal opposition (.pdf) arguing that the GreeNYC logo will cause “mass confusion and ruining Apple’s good reputation.”

The logo is being displayed on advertisements, public transportation systems and other similar places and products. For example the logo will be on a limited-edition 100% organic cotton shopping bag.

In 6-9 months a decision is expected to be made by the Trademark Trial and Appeal Board of the patent office in favour of New York or Apple. Wired has more about this story.

Simon Leufstedt

Simon Leufstedt is the founder and editor of Green Blog – an environment blog with authors from around the world. He is also the admin of Enviro Space - a place to meet, discuss and interact with other people who share your interests and ideas.

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Steve Barker

You'd have to be an idiot to mix up the two logos!!!

GeologyJoe

F Apple. NYC has been 'The Big Apple" longer and deserves to use the image.
And I agree with Steve, who would confuse 'em?

Jennae Petersen

As much as I love Apple computers, this is a ridiculous complaint. The 2 logos are clearly different, and it is unlikely their industries and purpose will intersect. Noone is going to mix them up.
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Kristin

Seriously. I love Apple. But this is rediculous. Their claim doubts our ability to see differences and identities.

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