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By Simon Leufstedt
Monday, 28 January, 2008

About the Author

Simon Leufstedt is the editor of Green Blog. Simon has previously studied Global Environmental Justice and is currently studying Human Ecology and Political Science at Lund University in Sweden. Simon is also blogging over at the Swedish 350 website and working with the Swedish TckTckTck organisation. You can follow Simon on Twitter.

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Renewable Energy

“This isn’t a billboard. It’s a power plant.”

Here is another clever advertisement. This one is a billboard/solar plant. Yes, you heard right. The billboard has been transformed to a solar plant and generates about 3.4 Kw of electricity during the day. According to Pacific Gas and Electric (PG&E), the owners of the ad, says that is enough electricity for a family of four.

Jennifer Zelwer, Pacific Gas and Electric (PG&E) spokesperson, said that “the energy that is collected by the solar panels actually exceeds the amount used by it on a day-to-day basis.” She proudly (I guess) stated that “this isn’t a billboard. It’s a power plant.”

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